The Spectrum marketing team recently had a discussion about summer planning around key dates, vacations and visions of the beach. This brought up the surfing film Endless Summer. In the 1966 cult classic, the camera follows two surfers in search of the perfect wave. Since it’s always summer somewhere, the ambitious surfers travel around the world, hoping for the next big wave just over the horizon. It wasn’t lost on us how their quest is a metaphor for life and for business, and we just can’t get the beach out of our heads. We had to share our thoughts with our pharmacy customers, and how they may apply the theme to their practices.
I mean, they’re cute and everything… but why does Spectrum Pharmacy Products send ducks to our customers? Because we’ve got our ducks in a row, so to speak. It’s a metaphor. Or a simile. Or an idiom – yeah that’s it. We looked it up. It’s definitely an idiom.
So what does having our “ducks in a row” mean?
Here is the textbook definition:
"...to have one's ducks in a row.” (verb phrase, idiom) - To be fully prepared; to be organized; to DO one's HOMEWORK.